Google Ads could be a cost-effective way for you to drive traffic to your website.
More and more businesses are taking advantage of Google Ads campaigns in order to reach new audiences at the right moment and when they are ready to convert which will increase your revenue.
So, what is it about Google Ads advertising specifically that is beneficial for businesses?
I have listed the top 10 advantages of Google Ads for your advertising your business.
1. Generates Immediate Results
The absolute top reason why most marketer and businesses like Google Ads – IT’S FAST.
It drives immediate results to the user, it probably the fastest way to run an advertising campaign and get instant results which go well with the businesses because they need results and they are looking for it as quickly as possible.
This is the basic difference between search engine marketing (SEM) and search engine optimization(SEO).
2. Online Visibility and Increase Brand Awareness
Google Ads allows you to put your brand in front of people who may not even know you ever existed.
Customers are looking for solutions on search engines, like Google, Bing, and Yahoo.
Shockingly 95% of people will never scroll past the first page on a Google search.
So you don’t want to be on the second, third, or fourth page, because if you are its like you don’t exist.
I once saw a funny meme floating around the internet that said – “The best place to hide a dead body is page 2 of Google search.
Google Ads helps you get where you need to be its can massively boost your visibility, website traffic and reach more people and hence brand awareness.
3. Precise Targeting
Google Ads gives you the level of control to advertisers to zero in on a target audience of their choosing.
It allows you to choose specific search terms, interests, gender, age as a filter and also particular keywords people will be searching for,
And send them to a relevant page on your site, this gives a website best chance for conversion.
This helps you to target your perfect audience.
As an online advertiser, filterable targeting is essential to maximizing ROI with search marketing.
Other filters include:
Language Targeting, Device Targeting, Time Targeting, and Location Targeting.
4. Measurable and Trackable
It is very difficult to measure the outcome of traditional advertisements like newspapers, cable television, outdoor billboards, brochures, radio etc.
With Google Ads every single aspect of your marketing campaign is measurable,
Right down to the number of clicks, cost per click (CPC), number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per acquisition (CPA), etc.
Also, unlike traditional advertisement here you can control your own budget.
Additionally, you will know the source of the leads, how much does it cost you per lead, how much traffic you have got from Google Ads to your website and also which keyword generated the most traffic and leads.
This makes the life of marketer easy as it helps him to understand what worked and what didn’t.
Using this information, the marketer then tweaks your campaigns until you achieve optimal results.
5. Google Ads Is Great For Local Marketing
Google Ads is an important tool for driving website traffic, generating leads and getting more conversions on almost any budget-
But, it’s even more important if you’re a local business. Why?
When people in your town/city search online for local services like “laundry services near me” or “restaurants in New Delhi”,
It’s the SEM experts who make those queries connect with businesses and advertisement in the search engines.
Local marketers have an advantage in Google when it comes to SEM results.
In 2016, Google has released an advertising package called Local 3-Pack,
It gives local ads the top 3 positions in search results for location-based search terms like region/town/city names or phrases like “near me.”
Local SEM ads also give businesses a huge advantage when it comes to generating actual foot traffic for local stores.
Research shows that 75% of searchers who find local business information online will then visit a physical store within 24 hours, wanting to make that purchase.
6. Google Ads Brings In More Qualified Leads
To run a successful business website it’s not always about generating traffic.
The biggest benefit of running Google Ads campaigns is the ability to bring in the right traffic.
With Google Ads, you can create a custom audience that will be more likely to see and engage with your ads and maybe even convert to your customer than your organic audience.
Google Ads search will help you to target specific demographics, locations, as well as visitors at any point in the sales, funnel, so the traffic you receive in Google Ads is more likely to be qualified than traffic generated from organic search results.
There is one other tool—Negative keywords.
It prevents your ad from being triggered by a certain word or phrase and your ads will not be shown to someone who is searching that particular word or phrase.
This helps in further preventing audience who are not right for your business to click your ads and further improving your odds of converting.
The number one reason why marketing agency pitch Google Ads to their clients is the money it can create for its client.
According to Google, any business in right hands could double their return on investment on Google Ads!
Of course, anyone who has ever run a Google Ads campaign knows that while this is possible, but a marketer have to know what you’re doing to achieve these results.
At the end of the day, Google Ads offers businesses the potential to make more money from their marketing campaigns.
8. SEM (Google Ads) vs. SEO
Search engine optimization is one of the important strategies to rank on top of the Google index page
But because it’s a slow process some businesses lose patience, as it can take months or a year to rank for particular terms.
Google Ads, on the other hand, gives you an immediate impact and allowing you to appear at the top of the search results for the terms you want in a matter of hours.
Of course, Google advertising costs money whereas SEO doesn’t (apart from the time investment), but it can be a lucrative investment when an expert puts your campaign together as it can give really good ROI for your business.
But it doesn’t mean you can neglect SEO and focus just on SEM. SEO plays a fundamental part of having a website that generates continuous revenue,
And Google advertising should be taken as a help to generate instant leads, traffic, and conversions while the process of SEO continues.
9. Google Ads Are Not As Limited As You Might Think
When it comes to the type of ads Google advertising is not as limited as you might think.
Text-based search ads are the go-to, but there are several types of ad formats you can create depending on your budget, goals, and audiences.
- Display Ads- These ads convey a commercial message visually using text, logos, animations, videos, photographs, or other graphics. These kinds of ads are shown at the top, sides or footer of a website or SERPs (Search Engine Results Pages).
- Shopping Ads- These are visual search results ads which are shown to people who are researching where to buy rather than looking to buy a specific product. It drives a lot of clicks and conversions for retailers.
- App promotion Ads- These ads send your customers to download your app from an app store or include a deep link directly into your app.
- Retargeting Ads- ads that display on other websites based on a user’s previous searches (we will talk about it in our next point)
- Call-only Ads- With these kinds of ads your potential customers can click on these ads and then call your business directly.
- Video ads- These ads help you give rich and engaging experience to customers. You can reach customers on websites that partner with Google with these ads.
One of the greatest benefits of Google Ads is reconnecting with your website visitors.
Who doesn’t love to window shop before you buy a product,
similarly, you might have window shoppers on your website, the people who have visited all the pages on your website but haven’t taken any action
For example- I’m sure at least once you have visited an e-commerce website say Amazon added some products to your cart and then exited without following through with the transaction.
It’s been observed that:
95% of people who visit a website leave without completing the actions marketers want them to take.
72% of shoppers abandon their shopping cart rather than follow through with their transaction.
Remarketing lets you customize your display ads campaign for people, who have previously visited your site,
And create new custom ads (using dynamic remarketing) to these visitors when they browse the web and use apps.
This is the feature which is generally used in your Display Network campaigns.
Google Ads has the potential to offer instant results, conversions and more money, aside from that,
Google Ads gets brands to the top of the SERPs (Search Engine Results Pages).
It provides flexibility to advertisers and with the help of visual Google Shopping campaigns and call-based campaigns; you can target local market and mobile users.
It’s important for brands to focus on SEM so that they can see both immediate and long-term results, analyze that data for better insights, and, in turn, convert visitors into customers.
With Google Ads you can do all that, and more.
This brings us to the end of our third blog in a series of blogs about Search Engine Marketing.
I have covered all the basic elements of SEM and Google Ads in these first two blogs in the series.
I hope these advantages of Google Ads would help you to get started with running your first Google ads campaign.
So, stay tuned for our next blog.
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See you soon!
I’m a freelance writer with an eclectic range of interests: Photography, space, politics, music, art, fashion, and sports.
I enjoy turning complex problems into simple, beautiful and intuitive solutions. When I’m not reading books, tweeting or sleeping for long hours, you’ll find me cooking, wandering or working out.